Now that most of us have seen the black hole, we have a few choices to make. Will we skirt around it, will we ignore it, will we let it engulf us? So much so for CRM data quality. Our Salesforce CRM, Marketo, SugarCRM, SAP ERP, Zoho and diverse application databases have been engulfing all our sales and marketing leads, with multiple accounts and entities all tied back to a single unit. This leads to an effort black hole, making sense of all this duplicate information is unproductive and time consuming and frustrating.
We can shine the light around this black hole if you want, contact today for cleaner master data!
Posted on April 12th, 2019