Customer Data Unification – or integrating all customer information in one place provides better business outcomes through accurate and consolidated customer data. A survey of 520 business leaders by (more…)

Happy to get a spot on MDMList maintained by MDM veteran Henrik Liliendahl

What makes this big? Firstly, Henrik is a very respected authority in the MDM/PIM/Data Quality/Customer Data Integration space. His writings are a frequent discussion topic for our team, and we often debate his viewpoints and market study. Many of our leads and customers are regular readers of Henrik’s work too. We have always shied away from paid postings, influencer plugins, sponsored conference speaking slots etc and let the product speak for itself. We are elated that Henrik noticed our work and invited us to this spot!

Secondly, we are now side by side heavily funded and well entrenched players. Industry bigwigs. Deep relations. Strong teams coupled with great sales. Huge marketing budgets. We have of course known about them all along, but purposely kept ourselves from knowing too much about their solutions, as we want to continue to innovate and bring in the fresh perspective. Reifier is the only product on the list that uses AI for core MDM functions. Our work has been loved in close circuits and outperformed many of the current systems, and now more people will learn about us. That is an opportunity, which adwords cant buy 🙂

“For the times they are a-changin’…”

Here are the slides from Strata London 2019 where we presented Reifier 2.0 and discussed the architecture choices we made to support master data management for any entity at any scale and in any format and language. Multidomain MDM is made possible through AI, where Reifier learns patterns from the data itself without handcrafting (more…)