Reifier makes it easy to build a customer MDM to consolidate customer accounts across and within branches. The master data facilitates to analyze policies per individual and household. It also helps detect fraud and ensure high value policies are not bought by an individual using slightly different personal details.
- Consolidated view prevents overexposure to individuals with multiple policies
- Cross selling and upselling of policies can be done
- Improved analytics with views per individual and household
Posted on August 19th, 2016