A local search directory services company lists millions of regional businesses, restaurants and contacts. They periodically crawl the web as well as source information from different sources to update their listing database. External data from different sources often has similar company listings which are also pre-existing in the local database. This hurts downstream analytics as the business can not safely attribute ROI for each listing. Print media costs go up too. It also dampens the user experience in finding relevant listings.
Fuzzy matching with Reifier compares their existing listings with potential listings from external data and keeps their directory up to date and free from duplicate data.
- Granular per listing analytics and accounting
- Increased user experience
- Reduced print cost