..Or rather – the golden record, the one single version of the entity record which combines data from different sources and the most trusted piece of information about the entity.
When we started working with Reifier, we were very heavily focussed on the matching, and we worked tirelessly to make it the absolutely easiest, fastest and accurate matching engine on the planet. We got some rave reviews, and also tuned the technology on diverse customer data sets – uncovering some beautiful record linkages and matches over languages, multi domain entities and locale specific data.
Our earlier users had simple merge functions – last updated record or source system specific. However, over the last few months, detailed discussions have led us to uncover some deep challenges in defining and maintaining merge rules. We think its time for some disruption – watch out this space as we fill in more details on the ideal merge.
Posted on April 14th, 2017