Reifier’s AI powered fuzzy data matching and record linkage technology can help organisations in multiple ways.
Master Data Management
Dirty, inconsistent master data hampers analytics and reporting, hurting organisation growth, operations and revenues.
Reifier’s superior technology links and matches redundant, overlapping and duplicate master data across all data sources to identify unique master records and builds a trusted view of critical entities. For the first time, multiple on premise and cloud databases can be integrated and accessed through one single view. Reifier’s powerful AI can be applied to any domain – customer, location, organisation, household, product, vendor etc to give a truly multidomain master data management system. Read case study for general insurance and for compliance and cross selling
Clean customer data is the lifeblood of an organization and Reifier prevents duplication of customer records to ensure smooth sales and marketing, avoiding reaching out to the same customer multiple times with the same offer. Clean, duplicate free product catalogs increase sales and customer satisfaction building better brand value. Read case studies on
Reference Data matching and Data Enrichment
A leading financial services company gets merchant names and country information from the employees of their clients. Since these are manually fed names, there is high variability (eg: spaces, spell mistakes etc) in the merchant name list they receive. These merchant names are matched by Reifier to internal master data and external reference data to get clean and enriched data. Downstream systems benefit from this unified data and analytics like customer lifetime value, risk profiling etc can then be done easily.
Customer 360 and Customer Data Integration
Reifier uncovers hidden links and patterns in customer data to discover relationships. Reifier builds customer 360 views across different product lines and business units for a holistic understanding of customer interaction with various departments and products. Customer 360 is the most valuable business asset to provide seamless customer experience, decrease churn, reduce time to market new products and services and increase customer satisfaction. Reifier’s unified customer view boosts customer lifetime value by enabling organizations to get a clear and consistent view of customer behaviour.
Sales and Marketing
Organizations source lead and prospect data through different channels, and many times this data contains existing customer information. To make sure current customers are not inundated with sales outreach, we need a smart and quick way to match against existing customer base. Fuzzy matching discovers opportunities for cross sell and upsell. Reifier’s AI engine can precisely filter customers from leads, enhancing the operational effectiveness of your sales and marketing teams. Read case study
Real time fuzzy search for any enterprise asset – events, locations, products, vendors leads to better user experience and conversion on the website as well as streamlining of internal processes.
Reifier automatically connects all supplier and vendor information spread across excel and text files, expense databases and supply chain systems to drive per vendor spend analytics across different units. Vendor consolidation drives operational excellence by streamlining bulk purchase and discounting.
Complete information about where and how customer data is saved in the organisation is needed to comply with the tight GDPR norms. Reifier connects the different customer information sources, and provides a single view through which service requests for GDPR can be easily handled. By unifying Personally Identifiable Information (PII), Reifier identifies the data relevant to the request so that redaction or transmission of the data to the subject can be done easily.
Sanctions Screening, KYC and AML
In an increasingly regulated environment, financial institutions are hard pressed to know their customer and ensure that they are dealing with safe entities. Tighter Know Your Customer Laws in about 80 countries, GDPR, US FATCA(Foreign account Tax Compliance Act), Anti Money Laundering and Solvency II directives in the Eurpoean Union, along with internal organization specific black labeling make following regulations and preventing fraud a challenge. Reifier easily trains on the diverse data sets and links individual customer profiles with inaccurate, incomplete or conflicting information. Reifier also matches against PEP, HMT and other sanctions screening watchlists to prevent money laundering.
As organizations build data lakes merging data from different source systems, there is a strong need to collate and link the different entities from CRMs, ERPs, SCMs and others. Companies operating in different geographies often have multiple CRM and SCM systems, and unless information from these is consolidated in the data lake, it is impossible to produce accurate analysis. Reifier links and merges records in different source systems to give a consistent and clean data set for analytics.
Beneficiary Holistic View
Posted on August 19th, 2016